Tuesday, February 12, 2013

How to Host a Customer Appreciation Event: Additonal Tips

Over the past three weeks, I have shared with you How to Host a Customer Appreciation Event. I have covered the budget, the 5 W's, and the invitations & swag.  Now that you have the basics, I am going to share with you some additional tips to ensure your event is smooth sailing from start to finish.  

  • Assign a Project Manager  
    • If you have a “project management type” on staff, use them. Create a project management document for your event.  
    • If you do not have one on staff, this is a task that your event planner can assist with.
  • Confirm All the Details
    • Always confirm with each vendor their tasks, times, involvement one week prior to the event. 
  • Hire an Event Planner
    • Involve an event planner, if possible. Due to pre-negotiated reseller relationships, event planners can lock down venues, catering, swag and more for less than it cost you.
  • Be Responsible
    • DO NOT let your customers drink and drive. Make sure you offer a cab service to your customers. 
    • In some cases the cab company will let their cabs hang out at the venue in hopes of having rides.
    • If there is alcohol, do not let yourself get out of line. Remember, as the host, you represent your company!
  • Be "Dietary Needs" Conscious
    • When considering your catering options, don’t forget there are a lot of vegetarians and non red meat eaters out there.
  • Have a Back Up Plan
    • If weather has the potential to spoil your event, always have a back-up plan for bad weather fun.
  • Enjoy The Party
    • Do not overload yourself or your primary company representatives with event tasks. Ensure that you have interaction time with your customers.  A good way to ensure you will actually get to enjoy the event, is to hire an event planner!
Next week is our last post on How to Host a Customer Appreciation Event. Make sure you check back in for event ideas! 

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